Overview
Three years as the main designer behind much of what Idiliz customers saw: the campaigns, the pages, and the small interface details that decide whether someone buys or leaves.
The Challenge
A growing e-commerce brand needs eye-catching visuals, a site that converts, and proof that both are working. The question wasn't "does this look good?" but "does this work?"
What I Did
Brand assets that scaled. I created the marketing visuals for banners, newsletters, social, product imagery, keeping the look recognisable across fast-moving campaigns.
Design backed by data. I tracked image performance in Google Analytics, found what earned clicks and what got ignored, and fed those findings into the next round of designs.
Design → Publish → Measure → Learn → Redesign
Pages built for the user. As a UX/UI designer, I created many of the site's pages, focusing on clear hierarchy and the shortest path from landing to purchase.
A better search bar. I redesigned the homepage search for clearer placement, smarter suggestions, simpler interaction.
Product cards that sell. I reworked the homepage cards so products could be understood at a glance: sharper imagery, clearer pricing.
UX/UI
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Brand marketing assets
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Conversion optimisation
2017-2020
Result
Evidence over opinion. Creative decisions stopped being a matter of taste. Every new asset built on what the last one taught us.
A site shaped by real needs. The search bar and product cards were redesigned from real needs and data, not assumptions.
A consistent experience. Dozens of pages and campaigns shared one visual language, from first banner to checkout.
The TakeawayTreat every design as a hypothesis, then let the data judge it. And never underestimate the small details: the search bar everyone uses and the product card everyone scrolls past often matter most.
